Content · Streaming · Storytelling · 2026
DEREYCK
MOORE

Broadcast Operations · Digital Products · Content Strategy · Partnerships

Dereyck Moore
Scroll
About

"I bring clarity, trust, and execution in high-visibility environments."

I've spent my career helping iconic brands translate creative ambition into scalable, revenue-generating platforms across broadcast, streaming, gaming, and emerging formats.

Whether the goal is monetization and licensing strategy, personalization at scale, or coordinating long-form storytelling across global stakeholders, I show up as a calm operator in ambiguous systems.

Currently based in Atlanta, GA. Open to new locations and adventures.

15+
Years in broadcast, digital media and sports entertainment
$2M+
Licensing revenue generated across 200+ territories
2B
Impressions driven through creator and influencer programs
500%
Scale increase in AI-enabled automated content production
Experience

Career Snapshot

01
2020–2025
Augusta National Golf Club
Sr. Director, Content & Digital Strategy

Enterprise content licensing, digital products, broadcast innovation, and AI-driven content production at scale across Masters digital, documentary, and streaming platforms.

02
2016–2020
TNT Sports / Warner Media
Director, Digital Products — ELEAGUE

Global streaming, creator ecosystems, YouTube and Twitch partnerships. Cross-platform content strategy driving 1.3M concurrent viewers.

03
2010–2016
NBA Digital
Senior Product Manager

Audience growth, social platforms, and marquee event experiences across NBA's digital ecosystem during a period of rapid platform expansion.

04
1997–2010
CNN & CNN.com
Producer, Ad Operations & Sponsorships

Digital content, podcasts, sponsorship, and distribution. Foundational expertise built during the critical early internet era.

Signature Projects

Work That Moves the Needle

Augusta National Golf Club
Global Content Licensing & Documentary Strategy

Led licensing, monetization, and rights strategy across broadcast, streaming, and documentary content with Netflix, ESPN, Disney+, Apple TV+, and Prime Video.

$2M+ revenue · 200+ territories
Masters Digital
AI-Enabled Content Operations

Evolved AI workflows with IBM to produce 20,000+ streaming clips at 5x the speed. Scaled automated production 500% without compromising quality.

20,000+ clips · 5x faster · 500% scale
Masters Content
Creator & Influencer Ecosystems

Built and activated a premium creator program with 40+ talent, generating 2B impressions and a 40% engagement lift. Redefined year-round distribution.

2B impressions · 40% engagement lift
ELEAGUE / TNT Sports
Cross-Platform Audience Architecture

Led content, product, and partnership strategy driving 1.3M concurrent viewers and award-winning second screen experiences.

1.3M concurrent viewers · Award-winning
NBA Digital
Marquee Event Digital Experiences

Audience growth and social platform strategy for one of the world's most valuable sports leagues across All-Star Weekend and NBA Finals.

Global audience · All-Star · NBA Finals
4611 Films
Documentary Film Production

Emmy-Nominated Founder of independent production company developing content across film, television, and digital platforms with an executive producer's discipline.

Independent · Film · TV · Digital
Core Strengths

How I Show Up

Dereyck Moore speaking on panel
Speaking at panel discussion
01
Calm Operator in Ambiguous Systems

I build alignment in environments where direction is still forming, exactly where many teams struggle. I'm at my best when the path isn't clear and someone needs to draw the map.

02
AI as an Enabler, Not a Gimmick

Applied where it meaningfully improves speed, discovery, and experience. The 500% production scale at Augusta was purposeful implementation, not experimentation theater.

03
Proven Trust with Iconic Brands

Entrusted with stewarding some of the most protected brands and IP in sports and media, including the Masters, NBA, CNN, and TNT, without compromising scale or innovation.

Leadership Philosophy

Leading the Way

Team ascending Kilimanjaro
88miles
42people
3languages
1team
Above the clouds at summit
19,341feet
The summit. Above the clouds. The view you earn.
01
Trust is built in preparation, not in the moment of crisis
02
Clarity on the objective matters more than clarity of the path
03
Success is about team pace, not individual pace

Dereyck is an effective leader and professional. He constantly demonstrates his expert knowledge of digital media and continually provides tremendous insights into the industry. Very determined and resourceful, he grasps new topics quickly, making him integral to any team.

Cornell S. Hazelton, MBA
Education

Foundation

Masters, Business Administration
Emory University · Goizueta School of Business

The strategic and analytical framework behind every business decision.

Bachelors, Broadcast Journalism
Florida A&M University

Where the storytelling instinct was sharpened and the craft was built.

Contact

Let's Connect

Open to new roles, partnerships, and conversations where my experience at the intersection of content, technology, and strategy can drive meaningful impact.

Phone770.823.4340→Emaildereyckjmoore@gmail.com→LinkedInlinkedin.com/in/dereyckmoore→